Accelerate your digital journey with our Digital Transformation Summit

November 6, 2020

As part of Global Entrepreneurship week (16th – 22nd November), and in partnership with the council’s Digi-Growth programme, we are excited to present our Digital Transformation Summit on Thursday 19th November featuring a range of international speakers, including keynote speaker and global authority on digital; Neal Schaffer, sharing their digital expertise on the most topical digital aspects.

Never has it been more important to focus on ‘digital’ in our personal or business life and this year’s online agenda will equip you practical advice you can put in place straight away. The Summit has been designed so you can attend any or all of the talks in our drop-in format. To secure your place visit

Have a read at what is on offer and get signed up today.

All online digital talks take place on the 19th November.

Google Adverts for Small Business - Kirsty McAllister, Teamwork Time: 10.30am

Do you want to start google ads but not sure how to?
In this session Kirsty will go through, step by step, the key elements you need to nail your PPC (Pay Per Click) strategy in 2020. As Google continues to roll out new features and the Google Ads interface becomes increasingly complex, we’ll look at a simple ‘checklist’ of items every Google Ads account should have to be successful - as well as some key tips and tricks to get the most from your ad spend.

Digital Transformation for Small Business – Fintan Murphy, Damson Cloud Time: 12noon

Are you wondering what ‘Digital Transformation’ really means?
Digital Transformation sounds like a process that only large companies can and should go through. But Digital Transformation is a critical and simple process of change that every size of company should go through. Fintan will discuss what Digital Transformation really is, what it means for your small business - even if it is only you! There will be lots of practical examples of how you can change your business to take full advantage of digital processes to reduce costs, improve performance and increase sales.

Tik Tok and Instagram for Business - Ed Giansante is the founder and CEO of E-Dublin Time: 1.30pm

Are you curious about Tik Tok and Instagram but don’t know where to start?
In this session we will cover the latest social media craze - TikTok. TikTok is getting close to 2 Billion installs and continues to be the #1 app on most app stores worldwide. Facebook recently launched Reels to directly compete with TikTok and its showing promising results with brands reaching millions of organic views. How can small businesses benefit from it?

Marketing is the New Normal – Create a Digital First Marketing Strategy – Neal Schaffer – International Speaker and Author, Founder PDCA Social Time: 5pm

Would you like to learn how to adapt to an online world?
Covid has changed how we market, it has changed how our customers consume content, how they research a product or company online. How should and could you change your marketing to benefit from the changes in how consumers shop and buy online?

Book your place today:

Don’t forget to also check out our Digi-Growth Programme aimed at helping Lisburn & Castlereagh businesses improve their digital skills. Businesses can be supported with their website, digital strategy, ecommerce set up, content, SEO strategy, social media, video creation and many more areas.

To find out more about the Digi-Growth Programme and other business support available, visit

“This project is part funded by Invest Northern Ireland and the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014-2020) Programme.”